Job Description

The Brand Marketing Strategist supports the planning and execution of JD brand marketing programs that drive brand consideration consumer engagement and business growth across North America.

This role plays a key part in bringing seasonal and always-on brand and category initiatives to life across digital social retail and with key brand partners. This individual collaborates closely with internal cross-functional teams and brand partners to ensure programs are executed with consistency energy and JD distinct storytelling.

The ideal candidate is organized collaborative execution-focused and comfortable working in a fast-paced matrixed environment. This individual is a relationship builder and problem solver and must be able to drive clarity for both internal and external stakeholders. This individual will effectively exhibit JD Finish Lines core values of Customer People Winning Community and Financial Responsibility in everything they do by performing the following main duties:

Campaign Planning & Execution

• Drives the strategy of key category moments for JD led campaign and brand partner initiatives.

• Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital social media and in-store touchpoints.

• Coordinate with Content & Creative teams to brief concept and deliver campaign assets.

• Partner with Buying Merchandising Retail Marketing and Digital teams to ensure alignment between product priorities and marketing execution.

• Supports Brand Manager and Sr. Strategist in project management and asset needs for brand initiatives.

• Performs day-to-day coordination of featured product styles merchandising content and asset needs.

Partner Marketing & Co-op

• Support brand partner marketing initiatives including co-branded campaigns and product launches.

• Assist with tracking co-op-funded programs timelines and deliverables.

• Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing.

Cross-Functional Collaboration

• Work effectively within a matrixed environment collaborating with Buying Creative Digital Retail Finance Merchandising and external partners.

• Act as a reliable day-to-day point of contact to keep work moving forward across teams - including partners brands and buyer relationships.

Required Education and/or Experience

• 3 years of experience in marketing brand marketing or integrated marketing roles.

• Experience supporting multi-channel campaigns across digital social and retail environments.

• Strong organizational and project management skills with high attention to detail.

• Budget management.

• Comfortable working across multiple teams and priorities in a fast-paced environment.

• Clear communicator with strong collaboration skills.

• Retail fashion footwear or consumer brand experience preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Use hands to finger handle and feel

• Reach with hands and arms

• Talk and/or hear

• Stand for up to 2 hours at a time regularly

• Walk or move from one location to another regularly

• Periodically may need to climb balance stoop kneel or crouch

• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

• Punctuality and regular attendance consistent with the companys policies are required for the position.

• The average work week is 40-45 hours which can vary depending on business need.

• The work environment for this position is a moderately noisy office setting.

#LI-DNI

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. The pay range; $63000 - $75000. This role will have a 10% bonus target annually but may vary based on experience level. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement:

The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.

Need accessibility assistance to apply
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)

Job Tags

Similar Jobs